York: From Clicks to Cash
“For the first time, online sales have surpassed offline sales.”
— Client Testimonial, Marketing Director
Overview
Drive higher sales, maximize return on ad spend, and expand into new channels.
What We Were Up Against
- Online sales making up just 1% of total revenue
- A challenging budget requiring smart, high-impact strategies
- Low impression share on Google Ads, limiting reach
The Action Plan
- Expand keyword coverage on Google to capture more high-performing traffic
- Tap into new channels like Google Shopping and Snapchat to diversify reach
- Use website data to inform and personalize campaign strategies
- Optimize audience segmentation and allocate budget to top-performing groups
- A/B test offers to identify what drives the best results
- Launch focused campaigns for high-value products
- Utilize product pages as landing pages for stronger conversion
- Implement dynamic retargeting to recover missed sales
- Leverage CTR% (click-through rate) growth to steer performance-driven decisions
Results
In Just 6 Months We Achieved:
ROAS Across Overall Campaigns
+ 2 ×
Rise in Average Order Value
+ 119 %
Increase in Total Revenue
+ 570.5 %
Growth in Item Purchases vs. 2023
+ 422.7 %
ROAS on a Previously Low-Selling Item