York: From Clicks to Cash
“For the first time, online sales have surpassed offline sales.”
Overview
Drive higher sales, maximize return on ad spend, and expand into new channels.
What We Were Up Against
Online sales making up just 1% of total revenue
A challenging budget requiring smart, high-impact strategies
Low impression share on Google Ads, limiting reach
The Action Plan
Expand keyword coverage on Google to capture more high-performing traffic
Tap into new channels like Google Shopping and Snapchat to diversify reach
Use website data to inform and personalize campaign strategies
Optimize audience segmentation and allocate budget to top-performing groups
A/B test offers to identify what drives the best results
Launch focused campaigns for high-value products
Utilize product pages as landing pages for stronger conversion
Implement dynamic retargeting to recover missed sales
Leverage CTR% (click-through rate) growth to steer performance-driven decisions
Results
In Just 6 Months We Achieved:
ROAS Across Overall Campaigns
+2×
Rise in Average Order Value
+119%
Increase in Total Revenue
+570.5%
Growth in Item Purchases vs. 2023
+422.7%
ROAS on a Previously Low-Selling Item