Overview
Jeddah Season celebrates the city's vibrant culture, coastal lifestyle, and diverse entertainment offerings, transforming the city into a destination for visitors from across the Kingdom and beyond.
Our role focused on supporting the event's external communications by developing social media content and out-of-home visuals that highlighted the experiences offered across its various zones. Through creative visuals and consistent messaging, the goal was to bring the identity of each zone to life while maintaining a unified Jeddah Season presence.
Opportunity for Growth
Jeddah Season presents a dynamic and constantly evolving program of events, performances, and experiences.
Communicating this scale of activity required the rapid creation of visual content that could announce openings, promote attractions, and highlight daily experiences across multiple zones.
Balancing speed with design quality was critical. Each zone had its own character and identity, and the communication needed to reflect those differences while remaining aligned with the broader Jeddah Season brand.
Our Approach
The communication strategy focused on developing a visual system built around the identity of each zone.
Distinct themes were established for the zones, allowing the design team to create visuals that reflected their atmosphere and experiences. These themes guided the production of social media posts, outdoor visuals, and promotional materials throughout the season.
This approach ensured that the high volume of content required for the event could be produced efficiently while maintaining consistency and clarity across all communication channels.
Communication Strategy
Creative Direction
Visual themes were established for each zone to define the tone and style of communication materials, ensuring cohesion across all touchpoints.
Social Media Activation
Content was developed to promote activities, highlight attractions, and keep audiences informed about ongoing events throughout the season.
Outdoor Communication
Key visuals were adapted for out-of-home placements across Jeddah, extending the event's visibility throughout the city.
The strategy included:
Continuous social media coverage across the season
Visual storytelling that reflected the identity of each zone
Outdoor media placements supporting city-wide awareness
Design systems that allowed rapid content creation while preserving brand consistency
Results
By combining structured design systems with efficient workflows, the team was able to maintain consistency and clarity across all communications despite the scale and pace of the season.
The result was a large volume of communication materials delivered across social media and outdoor platforms, ensuring that audiences remained informed and engaged with the event's evolving program, reinforcing Jeddah Season's position as one of the Kingdom's most vibrant cultural and entertainment destinations.
